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	<title>Top Down View &#187; mobile</title>
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	<description>My View Of The World</description>
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		<title>Apple iPad first thoughts</title>
		<link>http://www.topdownview.com/2010/01/apple-ipad-first-thoughts/</link>
		<comments>http://www.topdownview.com/2010/01/apple-ipad-first-thoughts/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 00:24:46 +0000</pubDate>
		<dc:creator>Jon Jennings</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.topdownview.com/?p=273</guid>
		<description><![CDATA[I know it&#8217;s going to be a big success but at first glance it&#8217;s confusing as to where its market is. It&#8217;s not a replacement for a laptop: it has no USB ports for peripherals no multi-tasking (we think) limited opportunity to develop applications for it (developers have to work within the walled garden of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.topdownview.com/wp-content/uploads/2010/01/ipad.jpg"><img class="aligncenter size-medium wp-image-274" title="ipad" src="http://www.topdownview.com/wp-content/uploads/2010/01/ipad-300x174.jpg" alt="" width="300" height="174" /></a>I know it&#8217;s going to be a big success but at first glance it&#8217;s confusing as to where its market is.</p>
<p>It&#8217;s not a replacement for a laptop:</p>
<ul>
<li>it has no USB ports for peripherals</li>
<li>no multi-tasking (we think)</li>
<li>limited opportunity to develop applications for it (developers have to work within the walled garden of the AppStore and users have to sync through iTunes)</li>
</ul>
<p>But it&#8217;s too big to be pocketable so it&#8217;s not a replacement for a PDA like an iPod Touch.</p>
<p>If I wanted to actually &#8220;do&#8221; anything then I&#8217;d take a laptop along with me, if I wanted to read a book or a PDF then my gut feel is that I&#8217;d rather have an eReader (Engadget has a <a href="http://www.engadget.com/2010/01/27/ipad-or-kindle-will-our-wallets-decide/">great comparison with the Kindle</a>), if it&#8217;s just for casual internet access then a smartphone will do.</p>
<p>I think a major part of the market for the iPad is going to be iPhone users who are finding it too hard to read all the information that they&#8217;ve got access to on the screen of their phone.</p>
<p>Besides products, Apple are also great at making markets. Just because few people can see a need for a product today doesn&#8217;t mean that they couldn&#8217;t take advantage of it if they had one. Lots of Apple fans will buy them regardless, even if they already carry an iPhone and a MacBook around with them. And once they get the product out there in people&#8217;s hands in quantity, applications and use-cases will follow. It&#8217;s sure to be another winner.</p>
<p>I think most people considering the iPad will already have a smartphone and probably a laptop as well. I think we can also assume that these people carry their smartphone with them everywhere. So, if we&#8217;re assuming that technology purchases are made with the intention of simplifying our lives then will you be taking your iPad with you in situations where you previously took your laptop (which I see as a win)? Or will you now be carrying three devices (which I see as a fail)?</p>
<p>Continuing from that&#8230; if you&#8217;re already carrying your smartphone around with you everywhere, I see the 3G option as unnecessary for most people. Why not save the $130+$30/month (or Canadian equivalent) for iPad 3G access and tether the iPad to your phone? As far as I can see, there&#8217;s no definitive statement as to whether or not the iPad can be tethered. But you can bet that any lock-down that Apple put on it will be broken within a month or two and I&#8217;m sure tethering is one of the things that the community will enable.</p>
<p>Whilst thinking about phones, one of the features that interested me was the inclusion of a microphone. Whenever I see a microphone on a wireless device, my first thought is of <a href="http://www.skype.com/">Skype</a> (even though I&#8217;ve barely ever used Skype myself!). The lack of a camera might be an issue for some people but, especially now that Apple have graciously allowed VoIP applications to connect over 3G, you could actually use the iPad to make phone calls. It&#8217;s probably a little on the large side to replace your mobile phone and the lack of multi-tasking means that you couldn&#8217;t talk to someone whilst you get information for them from an email or a webpage but I think it&#8217;s an interesting use-case &#8211; especially when tied to an unlimited data plan.</p>
<p>Oh, and we can&#8217;t talk about the iPad without talking about the horendous name. Everyone seems to have agreed that it&#8217;s dreadful.. but then is it much more dreadful than iPod sounded when we first heard it? Heck, look at all the flack that Nintendo took for the Wii and that didn&#8217;t stop it flying off the shelves. I suspect in a few months we&#8217;ll have forgotten all the feminine hygiene wisecracks and moved on. Breaking out of the i{thing} naming pattern is long overdue for Apple. But the brand recognition of i{thing} is immense&#8230; I can&#8217;t see Apple having the guts to do it and, as a result, I think it&#8217;s actually becoming an Achilles heel of the brand as much as it&#8217;s a strength.</p>
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		<item>
		<title>When is it Canada&#8217;s turn to get some Android love?</title>
		<link>http://www.topdownview.com/2008/10/when-is-it-canadas-turn-to-get-some-android-love/</link>
		<comments>http://www.topdownview.com/2008/10/when-is-it-canadas-turn-to-get-some-android-love/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 22:22:23 +0000</pubDate>
		<dc:creator>Jon Jennings</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[bell]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[g1]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[t-mobile]]></category>

		<guid isPermaLink="false">http://extrathought.wordpress.com/?p=115</guid>
		<description><![CDATA[So the Google/HTC/T-Mobile G1 is apparently already shipping in the US &#8211; a week ahead of its scheduled launch date. And T-Mobile have just announced a launch date for the UK. Isn&#8217;t it about time someone brought it up here to Canada? The problem here is that we only have one GSM provider as Rogers [...]]]></description>
			<content:encoded><![CDATA[<p>So the Google/HTC/T-Mobile G1 is apparently <a href="http://feeds.feedburner.com/~r/TheBoyGeniusReport/~3/421656615/">already shipping</a> in the US &#8211; a week ahead of its scheduled launch date.</p>
<p>And T-Mobile have just <a href="http://www.boygeniusreport.com/2008/10/15/t-mobile-uk-getting-the-g1-october-30/">announced</a> a launch date for the UK.</p>
<p>Isn&#8217;t it about time someone brought it up here to Canada?</p>
<p>The problem here is that we only have one GSM provider as <a href="https://www.rogers.com/web/Rogers.portal?_nfpb=true&amp;_pageLabel=WRLS_HOME">Rogers</a> owns <a href="http://fido.ca/web/page/portal/Fido/Home">Fido</a> &#8211; and Rogers/Fido is already committed to the iPhone. Would they want to launch a device that is being touted as an &#8216;iPhone killer&#8217;? Probably not.</p>
<p>But maybe there&#8217;s a glimmer of hope&#8230; <a href="http://www.bell.ca/shopping/PrsShpWls_Landing.page">Bell</a> have <a href="http://techvibes.com/blog/bell-announces-upgrade-to-3g-gsm-path-to-4g">announced</a> that they&#8217;re going to be rolling out a 3G GSM network in time for the 2010 Olympics. Wouldn&#8217;t the &#8216;iPhone killer&#8217; be a great way to launch their new network with a bang and grab a heck of a lot of publicity and market share?</p>
<p>Of course they&#8217;re not going to have a network for it for another year. But people are already talking about the G2. Maybe the timing will coincide for Bell and they can launch the G2 on their new network next year? And hopefully with more competitive data rates than those that brought Rogers <a href="http://www.electronista.com/articles/08/06/27/rogers.defends.iphone.data/">international</a> <a href="http://www.ruinediphone.com/">publicity</a> of the <a href="http://www.tuaw.com/2008/06/27/rogers-announces-iphone-rates-in-canada/">wrong</a> sort.</p>
<p>Pure speculation on my behalf. But next autumn I&#8217;ll be digging out this blog post and saying &#8220;I told you so!&#8221;</p>
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